X= A Generation Evolved
Synopsis
Rakeda Lashae's report on the politics of Generation X.
X= A Generation Evolved is filmmaker Rakeda Lashae's report on the culture and politics of her own Generation X. This groundbreaking documentary gives a voice to an overshadowed generation and explores Generation X's political involvement over the years.
The documentary addresses the filmmaker's burning question: What role will Gen Xers play as future leaders? In discovering the role Generation X is playing, Rakeda Lashae reveals the generation's heroes, values and influence on the world.
Rakeda Lashae strives to invigorate the 50 million plus members of this group. The film's viewers will hopefully gain a better understanding of a misunderstood generation with Generation X as leaders.
X= A Generation Evolved will premiere in the fall of 2010, with distribution though cable television, DVD, film festivals and digital media.
Budget:
$ 100,000.00
Project's Financial Needs
All funds will be used to complete post production We currently have an assembly cut. And we hope to finish the rough cut soon.
Other financial Support
- Individual donors and sponsors
- Grants
Current stage of production
Post-Production
Estimated Completion Date
02/26/2010
Target Audience
As members of Generation X, the producers are part of the 50 million people nationwide targeted as the project's core audience. We were born roughly between years 1966-1980. Despite criticism, we are emerging leaders demanding an accurate description in history. Generation X is the core audience- BUT the entire viewing population is anyone interested in learning about Generation X's political history, what our contribution to society has been and what we hope for the future.
Production Personnel
Bios
Director/Producer
Rakeda Lashae Ervin, a Gen Xer, has produced and directed VH1 documentary specials, such as Behind The Music, Ultimate Albums, Hip Hop Babylon and Driven earning several award nominations. Another documentary on her resume, The N Word, received a Peabody Award in 2005. Rakeda has additional credits with Warner Bros., A&E, BET, NBC and the E! network. In between producing for major networks, she's directed independent music videos, promos and a short film. X= a generation defied is Rakeda’s first independent documentary. She is excited to examine the culture and politics of her generation with this project. Rakeda founded R. Concepts, a television and film production company in 2006.
Producer
Blake Swerdloff is a member of Generation X. He’s produced shows for the VH1 documentary series, Driven, I Love the 70s and I love the 80s, both 10 hour docs highlighting the best and worst of pop culture for each decade. Blake later became a show producer, overseeing touching episodes of Driven on Tyra Banks, Lindsay Lohan and Jamie Foxx and a two hour special True Hollywood Story on Michael J. Fox for the E! network. He currently produces shows for NBC in New York. Blake is dedicated to helping define Generation X not only in what it means to the future, but what role it plays in today’s political climate.
Consultant
Barry ZeVan is a member of the Silent Generation. He’s garnered three Emmy nominations for documentary series and individual documentaries. He’s listed in The International Authors and Writers “Who’s Who” published in Cambridge, England. Barry wrote, executive produced, produced, production designed and directed the 2006 Telly Award-winning documentary, AMERICAN INDIAN HOMELANDS, featuring host/narrator Sam Donaldson and Senators John McCain and former Senator Tom Daschle discussing issues concerning American Indians. Barry heads The ZeVan Corporation, a consulting firm.



